Chock Full O’Nuts – ‘The Andersons’
Chock Full O’Nuts is a regional brand that was facing some very stiff competition from the big boys. They wanted breakthrough work to help them stand out. They allowed us to have great fun with their radio and TV commercials. Their brand identity at that point rested to a great extent on a famous jingle, instrumental snippets of which can be heard in all the radio commercials. During the recording session, our especially accomplished cast was in a studio in Manhattan. I directed it over the phone from a hotel room in Santa Monica. What a blast! This is probably the best example of “theater of the mind” of any of my radio spots.