Radio Shack – ‘For All Those’

Radio Shack wanted to tell consumers they were a unique and superior place to shop for electronics because of their knowledgeable, helpful salespeople. Thus the tagline ”You’ve got questions, we’ve got answers.” The script spoke to people’s understandable confusion about the different products and terminology. While we were producing the spot, the client asked if we could use some “pastoral” sounding music to convey the feeling that Radio Shack can put customers at ease in the midst of what can be a bewildering shopping experience. Beethoven’s 6th Symphony is otherwise known as the “Pastoral” Symphony. We used it to underscore the conclusion to the commercial.